Applechem is promoting Sensogel Novus, an oil-in-water emulsifying thickener that is designed to meet the sensory, stability and safety demands of the modern-day consumer.
 
According to Applechem, Sensogel Novus has a clean beauty-friendly INCI with a substantive, water-fresh sensory while also featuring the company's innovative new SPE Complex Technology. Formulators can create rich, hydrophilic gels with a cushioned, velvety sensory, all without a single drop of silicone.

More info: Wilson Lin, [email protected]; www.applechem.com